Dispense with the Ordinary, Pursue the Surprises
Location: Salon A-FThousands embraced the social media-inspired Flat Tummy Challenge and the best beverages to drink to help lose weight (green tea, water, coffee, kombucha, etc).
Rehydration is exploding, buoyed by sour, sweet and bold flavors. And that’s just the cold dispensed section. Across coffee bars, zany flavors like blueberry cobbler and French toast are captivating Gen Zers looking for something quite different than their parents.
RBC Managing Director and longtime c-store guru Nik Modi challenges retailers to break out of the me-too formats and lean into hot social-media trends to deliver fresh exuberance to the hot and cold dispensed areas. Put simply: What are you doing to set your dispensed program apart from your competition?
Managing Director
RBC Capital Markets